Stelia arrived at Cannes Lions with one mission: turn industry awareness into industry action. What we discovered over five days of focussed executive conversations was clear validation and urgency at the C-suite level.
“We need infrastructure that scales with ambition.”
This sentiment echoed across 40+ executive meetings across entertainment, retail, tech and advertising. The message was clear: the pilot phase is over. Organisations are ready to move from AI experimentation to AI orchestration, and they need partners who understand the scale they’re operating at. 
With senior leadership from Disney Advertising, Paramount, Criteo, WPP, Netflix, Publicis, and Omnicom all actively seeking scalable AI solutions, this was strategic positioning for the future of media and commerce.
The conversations were immediate and focused:
“How do we power immersive storytelling without breaking our creative workflows?”
“Can agentic AI actually deliver on dynamic commerce at our scale?”
One of the most pivotal moments for Stelia came at the C-Suite Villa, where our VP Media & Entertainment, Ula Nairne, spoke on the panel titled “The Future of Immersive Technology and Agentic AI.” She was joined by leaders from Paradise, Ogilvy, and UFCG, with the conversation focusing on how immersive tech and intelligent systems are transforming brand engagement.
The real momentum continued in the private executive gatherings. In these settings, away from the festival noise, decision-makers could engage directly with how Stelia’s agentic AI platform addresses their most pressing operational challenges.
What emerged was strategic alignment:
- Scalable creative production that maintains quality while accelerating velocity
- Dynamic commerce workflows that adapt in real-time to market demands
- Content monetization infrastructure built for global, multi-platform execution
Several conversations are already moving into structured partnerships. The window between awareness and action has compressed dramatically. Organisations that were exploring AI possibilities six months ago are now actively implementing solutions.
For Stelia, Cannes Lions 2025 was a tipping point: the industry now demands AI orchestration that matches its operational reality.
