🎥 Interview: From Hype to Impact – How Enterprise AI Is Finally Getting Real
In this must-watch conversation, Stelia CEO Tobias Hooton sits down with CMO Paul Morrison – an enterprise AI strategist with a track record that spans Europe’s largest GPU cluster and extreme data infrastructure projects in the Arctic Circle – to explore the seismic shift happening right now in artificial intelligence.
Watch the full interview now. If you’re leading or influencing AI strategy in your organisation, this is an interview you can’t afford to miss.👇
Morrison pulls no punches: we’ve moved past model hype. The enterprise world is at an inflection point, and the real challenge today is operationalising AI at scale to create tangible, strategic business value. From shadow AI to shareholder impact, Morrison lays out why distributed intelligence – AI that learns, adapts, and evolves across systems in real time – isn’t just a technical trend, but a business imperative. 
What you will learn:
- Why enterprise AI must move beyond experimentation to execution
- How distributed intelligence can unlock strategic value
- What separates the AI leaders from the laggards in today’s market
- Why speed, adaptability, and real-world outcomes now matter more than ever
Why it matters now:
Enterprises are no longer asking if they should adopt AI – but how fast they can do it and how real the outcomes will be. The spotlight has shifted from lab demos to boardroom impact. As market dynamics accelerate and AI becomes geopolitically strategic, the winners will be those who understand how to embed intelligence across their operations – not just in isolated use cases, but as a distributed, evolving capability.
