As of 7 February 2025
Stelia Ltd (registered in England and Wales with registration number 13779434) (“we,” “us,” or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Notice explains how we collect, use, and protect your personal data in compliance with the EU General Data Protection Regulation (GDPR) and the UK GDPR.
This Privacy Notice is intended for the personal data we collect through our website only, and we have separate notices for information shared as part of our recruitment processes or by our customers and suppliers. For further information please contact us using our email address: contact@stelia.io.
1. Data Controller
Stelia Ltd is the data controller responsible for your personal data collected through our website (https://newsroom.stelia.ai).
2. Personal Data We Collect
We may collect and process the following types of personal data:
- Comments: When you leave comments on our articles, we collect the data shown in the comments form, your IP address, and browser user agent string to help spam detection.
- Contact Information: When you contact us through the website, we collect your name, email address, and any other information you provide. This includes any information provided by you through our chat function.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our website. For more information, please refer to the Cookies section below.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds:
- where you give us consent.
- Legitimate Interests: To improve our website, respond to inquiries, and manage comments.
- Compliance with Legal Obligations: To comply with applicable laws and regulations.
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
4. How We Use Your Personal Data
We use your personal data for the following purposes:
- To publish and manage comments on our articles.
- To respond to your inquiries and communications.
- To send you our newsletter and other materials where you have signed up to hear from us through our website.
- To improve our website’s content and user experience.
- To comply with legal obligations and protect our legal rights.
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal data. However, we may share your data with:
- Service Providers: Third-party service providers who provide service on our behalf, such as assisting us in operating our website and services, for promotional and/or marketing purposes, and/or to provide you with information relevant to you such as product announcements, software updates, special offers, or other information.
- Aggregated Information: Where legally permissible, we may use and share information about our website users with our partners. This will be in aggregated or anonymised form that cannot reasonably be used to identify you.
- Legal Requirements: With our advisors and other third parties (including law enforcement) if required by law or to protect our rights.
- Analytics: We use analytics providers such as Google Analytics to track traffic to our website. Google Analytics uses cookies to collect non-identifying information. Google provides some additional privacy options regarding its Analytics cookies at https://www.google.com/policies/privacy/partners/. You can also find further information in the Cookies section below.
- Other third parties: with your explicit consent.
We may also provide links to third-party websites. Please note that these websites have their own privacy policies and practices regarding personal data collection. We are not responsible for the privacy practices or content of these external sites, and we encourage you to review their privacy notices before providing any personal data.
7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes we collected it for, including for legal, accounting, or reporting requirements.
When we have no ongoing legitimate business need or legal obligation to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in standard backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
If you have any questions about this, please contact us at connect@stelia.io.
8. Your Data Protection Rights
Under the GDPR and UK GDPR, you have the right to:
- Access, correct, or delete your personal data.
- Object to or restrict the processing of your personal data.
- Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
- Lodge a complaint with a supervisory authority.
To make a data protection rights request, please contact us using the details at the bottom of this privacy notice.
9. Email Opt Out
You can opt out of future emails at any time using the “unsubscribe” link at the bottom of our emails.
10. International Data Transfers
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law, and reflected in an update to this policy.
11. Cookies
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to recognise you and your device, and store some information about your preferences or past actions (including where you have previously chatted to us using our chat function).
For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users and to tailor our website to better cater to our audience’s interests. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. For further information on our use of cookies, see “Our use of cookies” below.
For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, or www.allaboutcookies.org.
Consent to use cookies and change settings
We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.
You can withdraw any consent to the use of cookies or manage any other cookie preferences by clicking on the “cookies” icon at the bottom of any page on our site. You can then adjust the sliders or untick boxes as appropriate to the mechanism. It may be necessary to refresh the page for the updated settings to take effect. Please note that if you choose to remove or reject cookies or similar tracking tools, this could affect the functionality of the website.
Our use of cookies
We gather certain information automatically and store it in log files. This information includes:
- internet protocol (IP) addresses
- browser type
- country
- Internet Service Provider (ISP)
- referring/exit pages
- operating system
- date/time stamp
- clickstream data
- landing page
- referring URL
- and text analysis.
We may automatically collect information about your use of features of our website, about the functionality of our services and website, frequency of visits to our website, and other information related to your interactions with the website. We do this to gauge our audience’s interest in the website’s consent, and to gather some intelligence around our marketing efforts.
We may track your use across different websites and services. Most web browsers are set to accept cookies or similar tracking tools by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies.
This Privacy Notice covers the use of cookies, tokens and other similar tracking technologies by Stelia only and does not cover the use of cookies, tokens or other similar tracking technologies by any third-party services.
12. Children’s Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personal data from anyone under the age of 18.
13. Security
We are committed to protecting your information using a variety of security technologies and measures designed to protect information from unauthorised access, use, or disclosure.
We follow industry standards on information security management to safeguard sensitive information, such as personal information entrusted to us. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. However, please bear in mind that the any online platform cannot be guaranteed to be 100% secure. Therefore, we cannot guarantee the absolute security of your personal information, and we ask that you do not share any sensitive personal information through our website.
14. Changes to This Privacy Notice
We may update this Privacy Notice from time to time. Any changes will be posted on this page with an updated effective date.
15. Contact Us
If you have any questions about this Privacy Notice or our data practices, please contact us at:
Email: connect@stelia.io
Address: Stelia Ltd, The Metal Box Factory, 30 Great Guildford Street, London SE1 0HS
If you are unhappy about the way we have used your personal data, and continue to be unhappy after contacting us using the above details, you can also complain to the Information Commissioner’s Office (in the UK). Further information can be found at the ICO’s Website.